The Department for Business has now issued a consultation paper on additional paternity leave, which will come into force April next year - it will give fathers further paid time off, businesses have 12 months to plan for the potential disruption.
The marketing module within The Business ToolKit provides an on-line resource to allow contact information to be stored and bespoke lists created from the contact database for targeted campaign management. The marketing module also has the ability to create, track, manage and monitor marketing campaign activity.
Information captured includes:
Campaign details
Target audience
Budget allocation
Expected response rates
Campaign performance
Revenue and ROI figures
In conjunction with other modules of The Business ToolKit, the CRM module also allows contacts and campaigns to be tracked to activities, quotes, purchase orders, products and sales orders, thus providing a unique tool for identification of real return on investment.
